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I recently came across a set of content marketing statistics that may help shape your direction for 2025, so I have organized them here for reference.
Organic Search Statistics
1. Most content marketers practise search engine optimization, and most of them conduct keyword research. According to Ahrefs, 90.63% of web pages receive no organic search traffic from Google.
2. BrightEdge reports that 68% of online experiences begin with a search engine.
3. Google reports that 53% of consumers research before making a purchase.
4. According to Ahrefs, only 5.7% of pages reach Google's first page within one year of publication.
5. Perficient reports that nearly two-thirds of online searches worldwide come from mobile devices.
6. HubSpot reports that 69% of marketers are investing heavily in SEO.
7. HubSpot identifies keyword rankings, organic traffic and time on page as three of the most commonly used SEO metrics.
These are also the measures I regularly emphasize in our work.
8. The source states that websites with more naturally earned backlinks tend to receive more organic traffic.
9. Demand Metric reports that content marketing produces more than three times the return of other marketing approaches and costs 62% less.
Blogging Statistics
1. Demand Metric reports that 70% of people would rather get information from a blog than from traditional advertising.
2. Hosting Tribunal reports that more than 600 million of the world's 1.9 billion websites are blogs, whose authors publish more than six million posts a day and more than 2.5 billion a year.
3. Statista reports that how-to articles are the most popular format at 77%, followed by news and trends at 49%, and guides and ebooks at 47%.
4. Statista reports that only one-third of bloggers regularly analyze their blog traffic.
5. Medium reports that engagement begins to decline on posts whose reading time exceeds seven minutes.
Content Marketing Statistics
1. HubSpot reports that 82% of marketers are investing heavily in content marketing.
2. According to the Content Marketing Institute, 43% of B2B marketers have a documented content marketing strategy or standard operating procedure.
3. HubSpot reports that video became the leading marketing format in 2021, followed by blogs, used by more than half of marketing teams, and then infographics.
4. HubSpot reports that 71% of marketers describe targeting strategic keywords as their leading SEO tactic.
5. The Manifest reports that 51% of companies using content marketing publish content every day.
6. Wyzowl reports that 69% of respondents prefer to learn about a product or service through a short video, 18% prefer a text-based article, website or post, and 4% prefer an infographic, with the balance choosing other formats.
7. The Content Marketing Institute reports that 81% of marketers regard content as a core strategy.
B2B Content Marketing Statistics
1. The Content Marketing Institute reports that only 4% of B2B marketers do not plan to develop a content marketing strategy.
2. Content writing is one of the activities commonly outsourced in B2B marketing, according to the Content Marketing Institute.
3. The three organic distribution channels most commonly used in B2B marketing are social media, email and the company's website, according to the Content Marketing Institute.
4. The Content Marketing Institute reports that 96% of B2B content marketers use LinkedIn.
5. Only 28% of B2B marketers do not use paid content distribution channels, according to the Content Marketing Institute.
6. The Content Marketing Institute reports that 78% of B2B marketers conduct keyword research when creating content.
B2C Content Marketing Statistics
1. The Content Marketing Institute reports that only 6% of B2C marketers do not plan to use content marketing.
2. The source states that B2C companies commonly outsource content writing.
3. The three organic distribution channels most commonly used by B2C marketers are social media, email and the company's website, according to the Content Marketing Institute.
4. The three content formats B2C marketers use most often are blog posts, email marketing and video, according to the Content Marketing Institute.
5. Among respondents using more than two social platforms, 59% said Facebook produced their best content marketing results and 21% chose Instagram, according to the Content Marketing Institute.
6. Only 28% of B2C marketers do not use paid content distribution channels, according to the Content Marketing Institute.
7. The source reports that 73% of B2C marketers conduct SEO keyword research when planning content.
Conclusion
I hope these figures strengthen your case for content marketing. If content marketing is not yet part of your plan, they offer evidence worth considering.
Statistical findings are not absolute, but the source argues that content marketing deserves a place in the current plan.
If you want to use content marketing but lack the necessary resources, you can contact us.
Our project work has helped us develop a network of people we have trained ourselves. Capacity is limited, so we assess whether each project is a suitable match.
Finally, I hope your content marketing work makes real progress this year and that your SEO traffic continues to grow.
Evidence note: these figures and attributions are preserved from the Chinese source and may describe different survey years, samples and methods. Verify the linked publisher's current study before using a percentage in a forecast, investment case or public claim.